The modern Yamaha logo consists of three tuning forks and a name of the founder of the company written in Latin. In addition, designers created standard and special versions (with background or without). 1998 was a year of tuning forks return to the logo.
Now it was just a name of company`s founder. It is considered to be the standard version of the emblem. It looked like simple lines without background. In 1980, the design of the logo was changed.The history of Yamaha Motor’s logo changes: In 1990, Yamaha Motor started cooperating with Italian Minarelli motorcycle manufacturer, and in 2002 it joined the Yamaha Motor. In 2011, Yamaha Motor purchased the India Yamaha Motor. In 1985, Yamaha Motor became more active on the Indian market and created a joint production with India Yamaha Motor. In 1982, Yamaha Motor starts cooperation with the French producer of scooters named Motobecane. For example, the famous American manufacturer Harley-Davidson made the government do restrictions on the import of Japanese motorcycles to the United States, which lead to large losses of the foreign company. So the company started releasing new motor bicycles models, but rivals were too strong. In 1981, the enterprise decided to compete with Honda, the world`s leader of motorcycle producing, and take its first place. Its sales were so high that the next year (in 1955) executives created a separate Yamaha Motor Co subdivision. In 1954, it launched a production of Yamaha YA-1 motorcycle. Initially, the company used to sell musical instruments and had experience in manufacturing steel technologies. Only eight years later, in 1897, the company «NipponGakkiCo., Ltd.» was founded. The tuning fork is used for tuning organs and other musical instruments. This company worked in a sphere of music and was producing organs. The fact is that originally To Kasumi Yamaha founded a company in 1889 named «YamahaOrganWorks». It is important to note the presence of the tuning fork on the logo of the company which doesn’t make a specialty of a musical sphere. Only one thing remained unchanged – three crossed tuning forks making a complex triradiate star. Years later the company grew strong and covered more and more segments of the world sales market. According to the corporate legend, they reflect three principles of Yamaha business - technologies, production, and sales. Since that time tuning forks became an essential element of the company’s logo. Instead of it, three tuning forks appear on the new logo. Thirty years later since the corporation establishment in 1927, the phoenix disappeared. This logo was approved almost immediately, a year after the company establishment in 1898. A tuning fork in the mouth (a symbol of the ultimate sounding) reflects all the difficulties and hardships the head of the concern had to face building his business step by step. It symbolized a firmness of spirit, work, perseverance, and pursuing the founder’s Torakusu Yamaha goals. Initially, there must be a phoenix holding a tuning fork in its mouth on the «NipponGakkiCo., Ltd.» company’s logo (the name of the modern Yamaha company).
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